Lovoline is an online service that builds and hosts websites using AI, sold as subscription plans and token purchases, alongside custom development work that is quoted separately. Everything is delivered electronically; nothing is shipped. These terms explain what you get, what you pay, how to cancel, and what each of us is responsible for.
1. About these terms
These terms are a legal agreement between you and ARPIXIA LTD, a company registered in England and Wales with company number 16973409, whose address is Office 16497, 182-184 High Street North, East Ham, London, E6 2JA, United Kingdom (“Lovoline”, “we”, “us”). They apply whenever you visit our website, create an account, buy a plan or tokens, publish a website with us or order custom development work.
By creating an account or placing an order you agree to these terms and to our Refund & Cancellation Policy. Our Privacy Policy and Cookie Policy explain how we handle personal data and cookies. If you do not agree, please do not use the service.
2. Who can use the service
You must be at least 18 years old and able to enter a binding contract. If you use the service for a company or other organisation, you confirm that you have authority to accept these terms on its behalf, and “you” means that organisation as well.
You must give accurate account and billing details and keep them up to date. You are responsible for keeping your password confidential and for everything done through your account. Tell us straight away if you think someone else has access to it.
3. What we provide
Lovoline offers two kinds of service:
- The AI website builder. You describe your business in a chat, an AI model writes a complete website, you change it by chatting, and you can publish it at a web address on our platform. Building and editing use tokens from your balance.
- Custom development services. Websites, online stores, portals, software, audits, maintenance and similar work carried out by our team to a written quote agreed with you.
All services are digital. Access to your plan and tokens is delivered electronically to your account immediately after your payment is confirmed. No physical goods are shipped and there are no delivery charges.
Payment by card, wallet or PayPal is normally confirmed within minutes. Payment by bank transfer is confirmed when the money reaches us and has been matched to your invoice, which can take a few working days.
4. Plans, tokens and prices
Current plans, token packs and prices are shown on our pricing page and at checkout, in USD unless stated otherwise. The price you pay is the price shown on your order before you confirm it.
- Subscription plans run for the billing period you choose (monthly, every 3 or 6 months, or annually) and include a set number of tokens for that period.
- Token packs and custom token top-ups are one-off purchases that add tokens to your balance.
- Tokens are added to your balance when the related invoice is paid. They are spent when the AI builds or edits a website for you; the amount depends on the size and complexity of the request.
- Tokens are a prepaid allowance for using the service. They are not money, have no cash value, cannot be exchanged or sold and cannot be transferred between accounts.
We may change our prices and what plans include. A change never affects a period you have already paid for; it applies from your next renewal or your next purchase, and the new price is shown on the invoice before you pay it.
5. Payment, invoices and taxes
We issue an invoice for every order. Depending on what is available when you order, you can pay by card or digital wallet through a secure checkout hosted by our third-party payment provider, by PayPal, or by bank transfer. Card details are entered on the payment provider’s page and are never stored on our systems.
Some payment methods carry a payment gateway charge. Where one applies, it is shown as a separate line at checkout and on your invoice before you pay.
Prices are shown without any taxes, duties or bank charges that your country or your bank may apply, unless the invoice says otherwise. Any tax we are required to charge is shown on the invoice.
You confirm that you are authorised to use the payment method you choose. Payment providers may carry out their own checks and apply their own terms.
6. Renewals and how to cancel
Subscription plans continue from one billing period to the next until you cancel. Before each period ends we issue a renewal invoice for the next period at the price then in force and email it to you. Paying it starts the new period. If a renewal invoice is not paid, the plan ends shortly after the renewal date.
You can cancel renewal at any time from the Billing page of your dashboard or by emailing us. Cancelling stops future renewals. Your plan stays active until the end of the period you have already paid for, and you can resume it before that date.
Token packs and custom top-ups are single purchases and do not renew.
7. Refunds and your right to cancel
Our Refund & Cancellation Policy forms part of these terms. In summary: you can ask for a full refund within 14 days of your first plan payment if fewer than half of the tokens from that payment have been used; unused token packs and top-ups can be refunded within 14 days of purchase; renewals are not refundable once the new period has started, except where the law requires; and custom development refunds follow your signed quote.
If you are a consumer in the UK or the EU you also have legal rights when buying online, including a 14-day cancellation period that is subject to an exception for digital content once supply has begun with your consent. The policy explains how this works. Nothing in these terms reduces your statutory rights.
8. Chargebacks and payment disputes
If you think a charge is wrong, please contact us first with your invoice number. Most billing problems can be put right quickly and we would rather fix a mistake than argue about it.
If you raise a chargeback or payment dispute with your bank or payment provider, we may pause your account, plan and published sites while it is investigated, and we may give the provider the records needed to respond, such as invoices, account activity and delivery of the service.
If a payment is reversed for a purchase that was properly supplied, the tokens or plan time bought with it are removed, and any amount still owed, including dispute fees charged to us by the provider, remains payable.
9. Acceptable use
You are responsible for how you use the service and for everything you publish with it. You must not use the service to create, store, publish or link to:
- anything unlawful, fraudulent or deceptive, including phishing pages, fake shops, impersonation of another person or business, or misleading claims about goods or services;
- content that infringes someone else’s copyright, trade mark, privacy or other rights;
- malware, malicious code, or pages designed to collect passwords, card details or other data without permission;
- content that sexualises or exploits children, or that promotes terrorism, violence or serious harm;
- content that is defamatory, harassing, or that promotes hatred or discrimination against people because of who they are;
- adult sexual content, or the sale of illegal or regulated goods and services without the licences the law requires;
- spam, including bulk unsolicited messages or pages made mainly to manipulate search engines.
You must also not:
- try to gain unauthorised access to our systems, other accounts or other customers’ sites;
- interfere with or overload the service, probe it for weaknesses or get round usage limits or security measures;
- use automated tools to create accounts, or to use the builder in a way it was not designed for;
- resell or sublicense access to the builder itself without our written agreement (building websites for your own clients is welcome);
- use the service in breach of export control or sanctions laws.
We may remove or unpublish content, and suspend or close accounts, that break these rules. Where the law requires or allows, we may report unlawful activity to the authorities. To report a site hosted with us, email us with its address and the reason.
10. Your content
You keep ownership of everything you put into the service: your briefs, text, images, logos and other material (“your content”). You are responsible for making sure you have the right to use it.
You give us a non-exclusive, worldwide, royalty-free licence to host, store, copy, process, display and transmit your content for as long as needed to provide the service to you. This includes sending it to the AI providers that generate your site, showing your published site to its visitors, and keeping backups and earlier versions. The licence ends when your content is deleted from our systems, apart from copies kept for a limited time in backups or where the law requires us to keep records.
You are responsible for keeping your own copy of anything important, and for the legal compliance of the websites you publish, including any privacy notice, cookie notice or trading information your own site needs.
11. AI-generated output
Websites, text and other material produced by the builder are generated by AI models operated by third-party providers. As between you and us, and as far as the law allows, we assign to you whatever rights we have in the output generated for your account, and you may use it for any lawful purpose.
Please keep the following in mind:
- AI output can contain mistakes, out-of-date information or statements that are not true of your business. You must review a site before you publish it and you are responsible for what it says.
- AI output is not legal, financial, medical or other professional advice.
- Because AI models can produce similar results for different people, output may not be unique, and the law on ownership of AI-generated material differs between countries. We cannot promise that output is protected by copyright or that it does not resemble existing material.
- Lovoline does not use your content to train its own AI models. Your prompts and site content are sent to third-party AI providers so they can produce the result, and those providers process it under their own terms and policies.
12. Our intellectual property
The Lovoline platform, software, design, templates, brand and documentation belong to us or our licensors. We give you a limited, non-exclusive, non-transferable right to use them while you have an account, only for using the service as intended. You must not copy, modify, reverse engineer or resell the platform, or use our name or logo in a way that suggests we endorse you.
If you send us feedback or suggestions, we may use them without any obligation to you.
13. Custom development services
Custom development is supplied under a written quote that sets out the scope, price, timeline and payment schedule, normally split into milestones. Work begins when you accept the quote and pay any amount due at the start.
- If the quote and these terms conflict, the quote takes priority for that project.
- Timelines are estimates and depend on you providing content, access and feedback promptly.
- Work outside the agreed scope is quoted separately before it is started.
- Unless the quote says otherwise, rights in the work created specifically for you pass to you when it has been paid for in full. We keep ownership of our existing tools, libraries and know-how and give you a licence to use them as part of the delivered work. Third-party and open-source components stay under their own licences.
- Refunds for custom development are described in the Refund & Cancellation Policy and in your quote.
14. Availability, support and changes to the service
We work to keep the builder and published sites available and to carry out maintenance at quiet times, giving notice where we reasonably can. We do not guarantee that the service will be uninterrupted or error-free, and we are not responsible for failures of the internet, of third-party providers or of anything else outside our reasonable control.
The builder depends on third-party AI providers. A build or edit may occasionally fail or take longer than usual. If a request fails because of a fault on our side and uses tokens without producing a result, contact us and we will look into restoring them.
We may add, change or remove features, and change which AI models are used, as the product develops. If we make a change that materially reduces what you have already paid for, we will tell you in advance where we can, and you may cancel and ask for a refund of the unused part of the affected period.
Support is provided by email and through the contact form and chat on our website.
15. Suspension and closing your account
You can stop using the service at any time and can ask us to close your account by emailing us from your account email address.
We may suspend or restrict your account, or unpublish a site, straight away if we reasonably believe that you have broken the acceptable use rules, that there is a security or fraud risk, that a payment has been reversed or disputed, or that the law requires it. Where we can, we will tell you why and give you the chance to put things right.
We may close your account on reasonable notice for a serious or repeated breach of these terms, or if we stop offering the service. If we close your account when you have not broken these terms, we will refund the unused part of any period you have paid for.
When a plan ends or an account is closed, features that depend on the plan, which may include your published sites, stop working, and your content may be deleted after a reasonable period. If you need a copy of your content, ask us before the account is closed and we will help where we reasonably can.
16. What we do not promise
We provide the service with reasonable care and skill. Beyond that, and beyond what the law says cannot be excluded, we do not promise that the service or AI output will meet every requirement you have, achieve a particular search ranking, traffic level or sales result, or be free of errors.
If you are a consumer, the service must be as described, fit for purpose and of satisfactory quality, and nothing in this section affects those rights.
17. Our liability to you
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited under the law of England and Wales. Nothing in these terms affects your statutory rights as a consumer.
Subject to that:
- If you use the service for business purposes, we are not liable for loss of profit, revenue, business, contracts, goodwill or anticipated savings, for loss or corruption of data, or for any indirect or consequential loss.
- If you are a consumer, we are responsible for loss or damage that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that was not foreseeable, or for business losses, because the consumer service is provided for private use.
- Our total liability to you for all claims connected with the service is limited to the total amount you paid us in the twelve months before the event that gave rise to the claim.
- We are not liable for content created or published by customers, for the acts of third-party providers outside our control, or for events beyond our reasonable control.
18. Your responsibility for unlawful content
If you use the service for business purposes, you agree to indemnify us against claims, losses, fines and reasonable legal costs that arise from content you publish or submit, from your breach of the acceptable use rules, or from your infringement of someone else’s rights.
If you are a consumer, you are responsible for losses we suffer that are a foreseeable result of you breaking these terms, including publishing unlawful content.
19. Privacy and data protection
Our Privacy Policy explains how we use personal data and our Cookie Policy explains the cookies and storage we use.
If you collect personal data from visitors to a website you publish with us, for example through a contact form or by adding third-party tools, you are responsible for that data and for complying with the data protection law that applies to you.
20. Export controls and sanctions
You must not use the service if you are in, or ordinarily resident in, a country or territory that is subject to comprehensive UK, EU, UN or US sanctions, or if you are on a sanctions list issued by those authorities, and you must not use the service for the benefit of anyone who is. You must comply with the export control and sanctions laws that apply to you. We may refuse or cancel orders and close accounts where needed to comply with these laws.
21. Changes to these terms
We may update these terms, for example to reflect new features, changes in the law or changes in how we work. The date at the top shows when they were last updated. If a change is significant we will tell you by email or by a notice on the website before it takes effect. If you do not agree to a change you can cancel before it applies; continuing to use the service afterwards means you accept the updated terms.
22. General
- These terms, the policies they refer to and any signed quote are the whole agreement between us about the service.
- We may transfer our rights and obligations to another organisation that takes over the service, and will tell you if that happens. You may transfer yours only with our written consent.
- If a court finds part of these terms unenforceable, the rest continues to apply.
- If we do not enforce a right straight away, we can still enforce it later.
- Nobody other than you and us has any right to enforce these terms.
- Neither of us is responsible for a delay or failure caused by events outside our reasonable control.
23. Governing law and jurisdiction
These terms and any dispute connected with them are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.
If you are a consumer living elsewhere, you keep the benefit of any mandatory protections of the law of the country where you live, and you may be able to bring proceedings in the courts of that country as well.
24. Complaints and contact
If you are unhappy with anything, please email us with your account email address and, if relevant, your invoice number. We aim to reply within three working days and to resolve complaints fairly and promptly. Our full contact details are below.
